The biggest mistake many homeowners make is overestimating their home’s value and setting
the list price too high. And who can blame them? Everyone loves their home. 'It’s perfect, right?’
'But last year it was worth more!’ The reality is, the value of your home is only what a buyer is
willing to pay for it today.
It can be hard to separate emotions from the process, but now is the time to step back and
view your home as a product to be sold, through the eyes of potential buyers. They won’t see
the memories, effort, or joy invested in your renovations—only what is physically there today.
Our job is to price your home in the “sweet spot”: too high, and buyers won’t bite; too low, and
you risk leaving money on the table. Get it just right, and you’ll sell quickly, for the highest
possible price, with minimal hassle.
Avoid This Common Mistake
Asking Price
Buyers Who
Will View Your
Property
MARKET
VALUE
60%
75%
-10%
90%
30%
10%
+15%
+10%
-15%