One of THE most critical parts of successfully selling your home is to establish the right list
price. The only way to establish real value is through an accurate CMA based on actual sales
data from comparable properties that have sold in your neighbourhood and adjusting the value
depending on the features of your home. For example, if a home across the street from you
that sold had a single car garage and yours is double, we would adjust the value of your home to
reflect that difference. You have to compare apples to apples after all.
Your CMA also very much depends on the current market conditions. Below are different types
of markets, their characteristics, and general strategies for each. We will guide you through all
the nuances of today’s market so you can achieve the best result! Remember that the proper
CMA we do will help you feel comfortable as we adjust according to the market.
We want your home to sell fast for the right price. There are downsides to having your home
linger on the market. Like, maintaining a “show ready” home at all times can be very stressful to
keep up for weeks or months.
TYPE OF
MARKET
SET PRICING
PRE LISTING
CHARATERISTICS
STRATEGY
Seller’s
Market
low inventory, high
demand =
homes sell very rapidly
List under market value to generate many offers into a
multiple offer scenario getting you top dollar for your
property!
Balanced
Market
similar amount of seller
as buyers = homes sell
reasonably quickly
Price the property just a bit over market value so that there
is some room to negotiate the price down. You get a fair
price and the buyer feels they got a ‘deal’.
Buyer’s
Market
too many listings, not
enough buyers =
homes can take time to
sell
Price your home slightly below market value to stay
competitive. Overpricing can lead to "chasing the market
down," where each reduction lags behind current values,
forcing further cuts to catch up. Meanwhile, neighbours with
similar homes sell quickly by using a proper pricing strategy,
capturing buyers' attention and securing faster sales.